The fact is, almost all Jordon shoes and other sports shoes are made by one of a very few companies. For the Jordon shoes, for example, Nike makes all the official shoes for all the teams, and the Nike items you buy from us are identical to those you can get from anyone else. So why are our prices less? The fact is, most sports shoes and Jordon shoes are marked up a lot. We do not have fancy buildings in New York, million dollar CEOs, or $100 million TV advertising campaigns. We advertise ourselves by providing great prices and great service, and so far it has been pretty successful.